Behind the project
Over a year, we partnered with Pact to test and refine ad creative angles and layouts that best communicate the brand’s sustainable comfort message.
Our goal was to uncover performance-driven concepts that balance authenticity with results - creating visuals that feel natural, minimal, and true to Pact’s everyday aesthetic.
What we did
Ad creative strategy
Concept and angle ideation
Design and creation
Feedback and revisions
Resizing and final delivery
Performance review
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