Behind the project
For Celtara’s launch, we partnered with the team to define early creative direction through focused research and concept testing.
By developing and testing initial ad concepts, supported by AI-generated visuals, we helped shape the brand’s first paid creative system and identify clear angles to build on as the brand grows.
What we did
Initial ad creative research
Concept and angle ideation
Ad design development
AI-generated visual creation
Early-stage concept testing
Feedback and refinements
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