Behind the project
Over time, we partnered with Resparked to reposition how the product was perceived - shifting it from a solo activity to a shared experience.
Our focus was on testing new creative angles like mother–daughter time, date nights, and screen-free bonding to unlock new audiences and build a repeatable content system around the strongest-performing contexts.
What we did
Video edits, short form content
Content repurposing for paid social
Script writing
AI voiceover creation
Ad statics
Feedback and revisions
Performance review
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