Behind the project

Over time, we partnered with Resparked to reposition how the product was perceived - shifting it from a solo activity to a shared experience.

Our focus was on testing new creative angles like mother–daughter time, date nights, and screen-free bonding to unlock new audiences and build a repeatable content system around the strongest-performing contexts.

What we did

  • Video edits, short form content

  • Content repurposing for paid social

  • Script writing

  • AI voiceover creation

  • Ad statics

  • Feedback and revisions

  • Performance review

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